Backing comes after winning the PayPal X Developers' Challenge.
Appbackr runs a wholesale marketplace for iPhone and iPad applications, which places it in a lively space right now. With so many apps being developed, it's not just consumers that find discovery tricky.
The same could be said of brands and publishers, which is why companies like Appbackr and others like Gamecot and Appitalism have emerged.
Developers list their apps with appbackr either in the concept or finished stage. Wholesale buyers then makes volume purchases of the apps directly from developers.
The company is currently releasing invitations to its private beta launch.
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