Epic's Mark Rein argues that with new platforms come new opportunities
The supposed ‘destruction of publishers’ brought about by more open digital distribution models – such as the App Store – is a complete myth, says Epic Games’ boss Mark Rein.
The Unreal Engine firm’s vice president told Develop he believed that less policed platforms will, in fact, see the big firms flourish.
“It’s nonsense,” Rein said. “If we’re going to continue to have triple-A gaming experiences, which I’m convinced we will, then publishers are going to continue to play the key role in bringing the majority of them to market.
“They might cede distribution to online marketplaces like the iTunes App Store, but somebody still needs to finance, develop and market the games.”
Rein says that, historically, all media have proven that people are willing to pay for higher quality content – and that trait will not be exception in the mobile gaming space.
Click here to read the full interview.
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