App Of The Day: Vimeo

Videoplay and editing platform rolls out multi-platform launch for smartphones and tablets.

Streaming videos online is hugely popular, Google's YouTube is a testament to that with millions of uploaded videos and worldwide users. Now Vimeo's video platform is supporting the mobile audience with a bundle of apps for Android, Windows Phone and the Kindle Fire.

The apps will allow users to browse and view videos on the move as well as comment, like and fully interact with the content.

Other features will allow users to record videos on their mobile devices, which can then be edited and uploaded to the website via the app. Videos can also be shared to audiences on Twitter and Facebook.

Joe Schmitt, lead mobile developer at Vimeo, said: "With the widespread accessibility of high-quality video on mobile devices and high- speed mobile Internet access, people use their mobile devices not only to watch video but to shoot and then upload video to share online.

"With mobile devices making up approximately 15 per cent of our site traffic, we recognise the importance of expanding our platforms to allow people to access Vimeo from as many devices as possible."