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App of the Day: UEFA EURO 2012

Tim Green
App of the Day: UEFA EURO 2012

Orange and UEFA reveal official footy app as we all look forward to England's unsuccessful campaign.

The free app includes all the expected info and news features but has been pimped with some of the more advanced stuff today's app users expected.

Thus there's a mobile fan kit, including "Photo Fun" which lets users digitally apply face paint to a photo and share it with friends, as well as geolocation functionality and augmented reality maps to find friends at matches.

Fans visiting Poland and Ukraine can also also use the built-in travel information to learnmore about the cities they're visiting, information about the stadiums, get travel information, and find the official UEFA Fan Zones.

Interestingly, a planned update will include an in-app purchasing option for downloading video highlights.

Content includes:

* News on the teams and tournament
* Live text commentaries
* Video interviews
* Premium paid for highlights,
* Statistics
* Personalised push notifications
* Sharing via Facebook and Twitter

The app is launched today in Spain, Poland, France, the UK, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia. It's available on iOS, Android, Windows Phone, Blackberry, Bada and Java.

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Tags: orange , sport , app of the day , football , UEFA

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