iOS users are 52 per cent more likely to be loyal users than those who use Android .
The issue of user retention is a hot one for developers, as there's evidence that the vast majority of customers download once and never interact with the product at all.
However, in the age of freemium and better analytics data, the signs are that this is changing.
New data from Localytics suggests that in 3Q 3010, 26 per cent of downloaded apps were only used once. But this number fell to 22 per cent for 3Q 2011.
Meanwhile, the proportion of those who used an app more than ten times in the following months grew from 26 per cent to 31 per cent.
It turns out there are major differences in loyalty across different OSs.
iPhone and iPad users are 52 per cent more loyal to their apps than Android users, with 35 per cent of iOS users launching an app more than 10 times, compared to 23 per cent of Android users.
This is not too surprising given the exceptional nature of the Apple brand and the effect it has on consumers. Also, Apple's tight control over the whole app ecosystem tends to deliver apps that - in the main - deliver a more intuitive user experience than their Adnroid counterparts.