43 per cent of smartphone shoppers choose Android device; 28 per cent go iPhone.
The numbers come from the latest Nielsen monthly survey and will hardly surprise anyone. A success of reports have indicated the rampant growth of Android, which benefits from being embedded in dozens of devices against iPhone's one.
Still, it's still a dramatic change given the utter domination of Apple a year or two ago.
Both platforms are benefitting from the ongoing growth in smartphone adoption.
Nielsen says 43 per cent of all mobile subscribers in the US had a smartphone as of August, but 58 per cent of those who got a new device in the last three months chose a smartphone over a feature phone.
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