Google OS driving soaring smartphone shipments.
Findings from GfK Asia showed 19.8m mobile handsets were purchased in Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam during the first three months of 2011.
Most of them were feature phones, shipments of which hit 16.3m.
But 3.4m were smartphones, which is a 30 per cent increase on Q4 2010.
Within this total, Android contributed 580,000, a 77 per cent leap. That's impressive, but overall the Google OS still lags iPhone by a long way.
Indeed, iPhone sales grew 23 per cent to 2.9m units.
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Gerard Tan, regional account director for telecommunications at GfK Asia, said: "It is interesting to note that the Android smartphones have gained much popularity in recent months, spurring an Android smartphone model to climb the list of Southeast Asia's top 10 smartphones models in quarter one of 2011 when none had ever made it onto this list previously.
"There are still lots of unexplored territories and definitely plenty more room for the smartphone industry to develop further. The continued proliferation of smartphones will spur aggressive consumer adoption, and this will keep on driving the mobile phone market in the next one year or so."
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