Serving up suggestions for apps, games, videos, ringtones and more.
US firm Sidebar has launched its Android application, which offers personalised recommendations of other apps and content to users on a daily basis.
It gets users to enter their details and interests, then serves up to 12 recommendations a day, including other Android apps but also videos, games, music, ringtones, podcasts and news stories.
The company says the app will get smarter over time, as it learns the user's preferences. They can give recommendations they don't like the thumbs down, to help in that process.
You might expect such an app to launch on iPhone first, but Sidebar has chosen Android for its debut. However, the company's website says versions are coming soon for BlackBerry, iPhone, Windows Mobile and S60.
Sidebar's business model for the free app is to make money from sponsorship and advertising. It's one of a clutch of services trying to offer personalised recommendations to help smartphone users sort through app store clutter.
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Other examples include the recently-launched iPhone app Chorus, AppStoreHQ's chart of hot iPhone apps on Twitter, and Mplayit's 'playable discovery' Facebook app.
Google's Android Market store has been criticised recently by some developers for poor discoverability, so Sidebar may help on that front too.
