It's either set to explode or facing any number of hurdles.
First the good news - Analysys International says revenue from mobile video services in China will rise by 135.2 per cent this year to reach $10.8 million. It predicts the market will be worth $46 million by 2010.The research outfit says the pre-emminent providers of mobile video in the country right now are 3G.cn, MM2u.cn and Le-TV.com.
The bad news comes from CCID Consulting, which says China's mobile TV and video market will struggle in the face of no national broadcast standard, the absence of a solid profit model, low-quality user experience and bottlenecks in receiving devices.
The company points out that four technical standards are competing to become the national standard, namely the CDMB from China Association for Standardisation, TMMB from NuFront, DMB-TH from Tsinghua University and CMMB from SARFT.
CCID also says the average price of a new mobile TV-capable mobile phone is above 3,000 yuan (US$399) - more than most people in China can afford.
Advertisement
