Derdack service lets feature phone users connect through SMS and MMS.
Its message master nx system uses a browser based graphical design tool to enable operators to rapidly build and test SMS and MMS services.
Access can also be granted to third party developers to create value added services in a ‘sandbox’ environment. The operator can review third party applications before transferring them to the Application Store.
Subscribers can sign up to the applications that are of interest under a self-service model or they can be provisioned by the operator.
Matthes Derdack, MD of Derdack, said: “We have taken the established App Store idea pioneered by Apple and transferred it to the world of mobile messaging.
"Feedback from existing customers, the operator community and analysts has validated the business concept and confirmed that it offers a genuinely innovative strategy for operators to significantly increase revenues generated by the SMS/MMS channel.”
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