Vodafone Italia has chosen Amobee to power an ad-funded mobile video offer.
The service, called FreeVideo, allows Vodafone Italia 3G users to watch free news, sport, comedy and music clips from media brands such as e-Class, Dorna and Digital Magic in return for receiving relevant commercial messages from major brands. Amobee instantly processes the user’s profile and contextual information and selects a relevant “pre-roll’” video ad, followed by the video content and then a “post-roll’” ad. Charity group ActionAid and the global media company RCS Media Group have already signed up.Amobee is providing the centralised ad-server to integrate ads with content. Its project partners are QuickPlay Media (powering streaming video content with its OpenVideo service delivery platform) and ad agency Dada Ad (recruiting and managing the relationship with advertisers).
The deal follows similar agreements with Vodafone in Spain, Greece and the Czech Republic.
Advertisement
