VP of monetisation and marketing Michael Bayle sees social network as a potential partner.
Facebook has the potential to be a force in mobile advertising, but its intentions remain unknown, says Michael Bayle, VP of monetisation and marketing at Amobee.
"It's the big elephant in the room," he tells ME.
"They touch almost every single iPhone customer, but will they look to extend their somewhat proprietary PC format into the mobile environment, or will they be more appreciative of what marketers want: banners, text links and rich media?"
Bayle sees Facebook as a potential 'fourth column' of mobile advertising, alongside Apple, Google, and a column consisting of other operators and handset makers.
He also says Amobee would love to work with Facebook on developing a mobile advertising strategy.
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"Facebook is a wonderful potential partner, and we share Accel Partners as an investor," he says.
"We know them very well. There is no deal to be announced today, but we would love to work with them."
For the full Bayle interview, in which he gives Amobee's views on iAd, Google and the potential for rich media mobile ads, click here.
