It's giving SMS, bluetooth or wi-fi a makeover and promising 100 per cent measurability.
The company has apparently created a new hybrid model combining outdoor with mobile media, through which advertisers only pay on a performance basis each time a mobile user interacts with the outdoor media.
This could be when a user texts a special keyword to receive information or download videos and applications.
Amobee says it has executed global campaigns completed in recent months in cities such as New York, Boston, Sydney, London and Cape Town, with 500 advertisers such as Nokia and Orange/France Telecom.
Harry Dewhirst, VP of Amobee, said: “Fusing mobile media with traditional outdoor has proven to be a formidable combination for Amobee and its advertisers.
"Amobee is the driving force behind a new performance-based model that is opening doors to advertisers who haven’t previously considered mobile.
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“With campaign measurement increasingly important, and with mobile offering more relevant and engaging experiences, Amobee’s approach to proximity marketing offers an ideal blend of old and new media.”
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