Pulse Create to provide brands with richer mobile advertising campaigns.
Digital advertising specialist Amobee – provides clients with dashboards to monitor mobile ad data – bought 3D ad network AdJitsu back in May, and has revealed its debut play following the acquisition.
The Amobee Pulse Create platform will give brands and advertisers the tools they need to produce 3D mobile ad campaigns, while integrating it into Pulse for Publishers which will enable users to track the promo's performance.
3D mobile ads enables consumers to gain a full-on inside and out viewing experience of new products such as a car – not to be confused with the 3D glasses type experienced in cinemas.
All clients will have access to the platform, and the rich media tech has been proven to result in better engagement and time spent in ads.
Trevor Healy, CEO, Amobee, said: "3D is a game changer in mobile advertising. 3D ads engage mobile users and deliver results in ways never seen before.
"By tightly integrating PULSE Create into our PULSE for Publisher platform, we can now demonstrate how much more effective 3D ads are, and deliver unprecedented results."
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