Firm reckons it now covers 75 per cent of Germany's mobile content market
Bertelsmann subsidiary Gruner + Jahr Electronic Media Sales (G+J EMS) has appointed Amobee as its exclusive mobile advertising partner in Germany.
Amobee says the deal, which includes properties such as FT Deutschland, stern.de, BRIGITTE.de, capital.de, livingathome.de, Vodafone, O2 Telefonica and IP Deutschland, means its now covers 75 per cent of the German mobile content and apps market.
Amobee CEO and co-founder Zohar Levkovitz, said: "This foreshadows a new era in mobile where multiple partners come together to consolidate their content, creating a simple and valuable eco-system for publishers and advertisers alike.
"Three in every four mobile web pages, and a large majority of apps are now represented, viewable, assessable and bookable on Amobee's platform, and can now be monetised in a seamless way to bring relevant, targeted advertising to the audience."
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