Amobee has released its Handset Application Programming Interface (HAPI) for iPhone and Android.
HAPI already supports BREW, J2ME, Blackberry and Symbian, so Amobee believes the new additions will give its operator partners the ability to serve ads across all formats and operating systems.“The Apple iPhone and the Google GPhone have proven that consumers are hungry for new mobile services, but these devices have not changed the fact that users must be charged in order for application developers and content providers to generate revenues,” said Zohar Levkovitz, CEO of Amobee Media Systems.
“With Amobee's HAPI, operators can now ad-enable new applications running on these devices, while providing developers and media companies new ways to monetize this promising new media.”
The system supports ad delivery to all mobile content and communication types, including WAP, video and messaging.
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