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American teens triple mobile data use over the year

Zen Terrelonge
American teens triple mobile data use over the year

13-17 year-olds used an average of 320MB during Q3.

Research firm Nielsen says that the mobile data hungry teenagers have caused a 256 per cent year-on-year growth.

Male teens were the most active using an average of 382 MB each month, which dwarves the female amount of 266 MB.

Results show an average of 3,417 SMS and MMS messages were sent by teens each month across Q3, which is equal to around seven messages per hour.

However, females take charge on the messaging front sending an average of 3,952 messages each month, while males sent an average of 2,815, according to the report.

Other activities the teens used to drive the data consumption up includes web browsing, email, apps and perhaps least surprisingly, social networks.

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Phone calls have dropped from 685 minutes per month in Q3 2010 to an average of 572 minutes in Q3 of this year.

When the teens were asked why they chose messaging over phone calls, 22 per cent claim it's faster, 21 per cent say ease of use and 18 per cent say it's more fun.

 

Tags: social networking , Apps , mobile data , Market Data , nielsen research

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