Move would bring web giant into direct competition with iPad.
Amazon is working on two new Kindle Fire tablets, says BGR. They are a seven-inch model (same size as the original) and a ten-inch version called the 'Hollywood', powered by a quad-core chip.
The latter would take the fight for supremacy directly to the 9.7-inch iPad, while a souped up seven-inch design would look to take swing at Google's newly announced Nexus 7.
Both of these are expected to feature an 'improved build' and a metal casing, offering a chrome-look to replace the plastic backing that can be found on the existing Fire.
Meanwhile, the next-generation designs are set to be thinner than the first, including a micro USB slot, while the Hollywood is expected to feature a front-facing camera.
And it seems feasible that the launch (if true) could be international this time, rather than a North America only release, following Amazon's recent announcement to bring its AppStore to Europe.
It would be the next logical step, given that the Kindle Fire only generated sales of 700,000 in Q1, an almighty fall from grace on Q4 when it arrived to fanfare with sales of four million to become the world's number two tablet behind the iPad.