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Amazon's Kindle to generate $1.2bn by 2010?

Stuart O'Brien
Amazon's Kindle to generate $1.2bn by 2010?

Citigroup analyst reckons so based on analysis of Sprint's financial reports.

Amazon sold 500,000 units of its Kindle ebook reader last year and could be on track to generate a $1.2 billion business from the device by 2010.

That's the view from Citigroup analyst Mark Mahaney. He's delved deep into the latest SEC filings from mobile operator Sprint, which has an EV-DO network used by Amazon to download content to the Kindle device.

Amazon has yet to say officially how many Kindles it has sold and will only say publicly that it's pleased with uptake.

Mahaney's revenue figure is based on the public adopting Kindles at a similar rate to the very early days of Apple's iPod, with people buying at least one digital book a month.

Last week rumours circulated that Amazon is going unveil version 2.0 of its ebook reader on February 9th.

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Tags: amazon , kindle