On Amazon, obviously.
Amazon sold more Kindle e-books on Christmas Day this year than it sold real books, according to a statement issued by the company.
Kindle has also become the most gifted item in Amazon's history, having boosted its catalogue past the 390,000 title mark.
"We are grateful to our customers for making Kindle the most gifted item ever in our history," said CEO Jeff Bezos.
But Amazon has still not released any actual sales figures for Kindle or its e-books. The company remains tight-lipped about how many of the devices it's selling.
E-books outselling physical books on a single day sounds like a big landmark, although you might argue that people given a Kindle for Christmas would be bound to buy some e-books straight away, on a day that might be traditionally slow for real book sales on the site.
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