Online retailer will give millions of dollars worth of coins away to get the ball rolling.
Amazon added in-app purchase support to Mac, PC and web games recently, while adding that the Kindle Fire was the its best-selling product of 2012.
The firm has bolstered its mobile and digital efforts yet again, announcing Amazon Coins; virtual currency for purchasing apps, games and in-app items on the Kindle Fire. The idea is to encourage its tablet users to spend in the Amazon Appstore, thus providing developers increased chanced of monetisation and downloads.
The currency will debut in the US in May, at which time Amazon will give customers ten of millions of dollars worth of Amazon Coins to spend on apps found in its store.
Developers will earn the usual 70 per cent rev share when users make purchases with Amazon coins, and they won't need to do anything to make their games integrated with the platform in the US. Developers not yet in the Appstore, however, will need their apps approved by April 25th.
Paul Ryder, VP of apps and games for Amazon, said: "Developers continue to report higher conversion rates on Amazon compared to other platforms. Now we have another new way to help developers reach even more of our millions of customers.
"Amazon Coins gives customers an easy way to spend money on developers’ apps on Kindle Fire in the Amazon Appstore—and we’re giving customers tens of millions of dollars in Amazon Coins to get started."
Interested developers can find out more from the official Amazon developer site.