'Alligator Creative Play' will develop content for iPad and smartphones.
Children’s publisher Alligator Books' new platform will base its 'Creative Play' apps on its own individually owned content, as well as third party licensed material.
The firm has been operating for ten years, offering stickers, stationary, and novelty items in addition to books.
Now, it feels the time is right to embrace the mobile market with digital publishing formats, with apps for smartphones and the iPad. The new platform has cost Alligator a "significant upfront investment."
Neil Rodol, commercial director, Alligator Books, says: "Publishing in the digital space is a natural step forward for the business. It allows us to maximise our assets and importantly offers consumers choice.
"We sell 17 million books and creative play formats in a year and soon all of these will be tagged with QR codes that once scanned will bring consumers through to the Alligator Creative Play Store.
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"This is a fantastic marketing opportunity for our third party brand partners and one that we are sure will drive incremental revenues."
The first app launched will feature the Tatty Teddy character, aimed towards those aged three to nine years old. Further licenses will be announced throughout the year.
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