Trade body seeks ongoing dialogue with PhonepayPlus and Ofcom in bid to avoid 'prescriptive' regulation.
The Association for Interactive Media & Entertainment (AIME) has welcomed the adoption of several of its recommendations within the new PhonepayPlus (PPP) rules governing the sale of mobile content in the UK.However, the trade body says it's 'concerned' that the current trend of PPP is to continue down the road of prescriptive regulation.
In a statement AIME chairperson Sally Weatherall, said: "[We] consulted closely with [our] members and PPP in respect of the mobile review and made several recommendations which we note have been adopted.
"[However] many of the causes of the apparent consumer harm being evidenced by PPP could have been resolved through the enforcement of its broad compliance principals, namely, transparency of pricing and fairness.
"It is not necessary or appropriate for a regulatory body to introduce technically specific requirements that focus on specific service formats. The risk is that the technology simply evolves to leave the consumer at risk again and entrepreneurialism and investment is stifled.
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"AIME looks forward to the broader consultation on the PPP 12th Code and hopes very much that both PPP and OFCOM will take this opportunity to adopt a generic principals based code that will both facilitate the growth of new services and adequately protect the consumer."
Yesterday PhonepayPlus moved to reassure the market about its new rules.
It has also encouraged industry stakeholders to submit comments or suggestions directly to compliance@phonepayplus.org.uk.
