Deal means users can monitor combined metrics from PC and mobile sites.
E-marketing research specialist Adversitement is integrating Bango's mobile site analytics service.The company already offers Omniture's SiteCatalyst tool to allow its clients to track PC-based traffic and says that by bringing the two together its clients can start measuring both PC and mobile channels using the same solution.
Anil Malhotra, SVP marketing & alliances at Bango, said: "We see many companies with PC websites who are embracing mobile as a key element of their marketing strategy.
"These metrics sit perfectly together to standardise the use of web analytics and the analysis of campaign performance across channels. This helps to monitor integrated campaigns and provide a direct comparison of ROI and conversion rates between PC and mobile web."
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