New features to give artists more tools to 'market their creativity to fans on mobile'.
In January 2009, Adva already launched a mobile fan club offer that comprised a combination of messaging, mobile-optimised web sites, news, music and video downloads, gigs and tickets, recommendations, voting, raffles, backstage passes, text to screen and more.
The new features extend the initial platform with:
* A mobile commerce platform that enables artists to sell tickets and merchandise to fans on their mobile phones. Adva also offers links to Ticketmaster for mobile sales when the artist or venues are contracted to that company.
* Direct merchandise sales with text alerts announcing discounts, sales, specials, and unique services.
* Social network enhancements such as new Twitter and Facebook integrations.
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* Increased mobile site stickiness with new pages for blogs and YouTube videos.
* Simple administration, with the ability to publish information to a variety of destinations with a single point of entry.
