Google has formally launched its advertising marketplace, AdSense, for Mobile.
AdSense for Mobile is intended for partners that have created web sites specifically for mobile browsers, and who want to monetise their mobile content via contextual advertising. The system automatically delivers text ads that are relevant to the websites' audience and content. Ads are run on an auction model and publishers earn money whenever mobile users click on the ads.Sean Cornwell, senior product marketing manager of Google UK, said: "With AdSense for Mobile, the reach of the Google content network is extended to the mobile platform. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go, whilst offering publishers another way to increase their revenues".
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