Combined traffic of over 7.5 billion ads per month with sister firm Adultmoda.
The UK company, which is entirely self-funded and in profit, has grown steadily since launch four years ago.
And it's done so despite rejecting around 70 per cent of all publisher registrations in order to maintain a high quality of sites and apps for its advertisers.
It also recently updated its customer interface to include an overhaul of country and handset data presentation, a new campaign planner for advertisers and a comprehensive revenue breakdown per country for publishers.
Terry Jackson, CEO of Admoda, attributes growth to a close focus on client and advertiser needs. “We only develop features and tools that the majority of our clients need, to maximise current and upcoming market opportunities in mobile traffic,” he said.
“Being funded by profit means we have to carefully decide where to channel our available resources. It also means we focus on making money rather than spending it, which requires a very different approach to business compared to many of our competitors.
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"I believe the growth we have seen since our launch four years ago is testament to the success of this strategy."
It's probably fair to describe Admoda as a stealthy participant in the mobile ad space. As previously stated, it is self-funded and therefore not on the radar of the big VCs.
This may have prevented it from receiving the attention of others such as InMobi, Millennial and Mojiva – which raised $8m, $16m and $8m within the last nine months respectively.
