Advertisers can now track App Store downloads, conversion rates and cost-per-download.
Mobile ad specialist AdMob has upgraded its solution so that advertisers can monitor App Store conversion rates – i.e the clicks on an ad that lead to a completed download of the promoted applicationThe company says the functionality enables advertisers to precisely measure their ROI on its network.
A limited group of iPhone applications began testing AdMob’s Download Tracking in December, revealing the following trends:
- Free apps have an average conversion rate of 10 per cent, significantly higher than the average one per cent conversion rate for paid apps.
- Games generally have higher conversion rates than other categories of apps, up to a 100 per cent improvement over non-game apps at similar price points.
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- The App Store is an effective distribution platform for free apps. The average acquisition cost for free apps is under $1.00, significantly less than average application download costs on the PC Web.
AdMob says its ad network reached 8.4 million unique iPhone and iPod Touch devices worldwide as of December 2008.
