Google subsidiary launches new tablet-focused ad formats to celebrate growth in slate-based traffic
AdMob is celebrating its upcoming first anniversary as a Google subsidiary by announcing that it now gets more than 2.7 billion ad requests a day on its mobile advertising network.
AdMob ads are now used in more than 80,000 mobile sites and apps, and according to this blog post, traffic from tablet devices on the network has tripled in the last six months.
That's the spur for the launch of some new HTML5-based rich media ad formats aimed at tablets, which will help brands run mobile ad campaigns that use touch, tap and swipe interaction.
AdMob has also unveiled an upgrade to its House Ads service, which lets developers promote their own apps within their own apps. The company also has plans for opening up its network.
"In the coming months, we’ll also improve mobile app developers’ ability to use AdMob to deliver the most valuable ad by integrating a new “mediation” feature that selects the best ad from multiple, competing ad networks directly into the Google AdMob Ads SDK," explains mobile display ads product management director Clay Bavor.