The new inventory will start running this week in select apps across the Google-owned network
AdMob has unveiled a new Interactive Video Ad Unit for the iPhone, which will enable audiences to click through to browse websites and view additional clips while the video is playing.
The first ads will start running this week in select apps across AdMob’s iPhone ad network that reached more than 20 million unique iPhones and iPod touch devices worldwide in 2009.
AdMob, which was acquired by Google last week, already offers a clutch of iPhone ad options within its network, including multi-panel banners, scrolling canvas and search.
The Interactive Video Ad Unit will be sold primarily as an interstitial that will automatically play as an application loads.
It will also be available through a banner ad unit where consumers will click to play the video. AdMob creates multiple bitrate encodings of the video files and then dynamically streams the most appropriate file size based on the devices’ EDGE, 3G, or Wi-Fi connection.
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