Admob dominates Android ad space

89 per cent of ad-enabled Android apps use its SDK.

App search firm Xyologic says half of the top 1000 downloaded Android apps in October have had an SDK from a mobile ad or network.

The study also found that 22 per cent of the top 1000 downloaded apps on Android in October have two or more mobile ad network SDKs.

And it revealed that, even after all these years, the original mobile ad network AdMob (now Google owned) is still way ahead of the other big networks.

Its 89 per cent share dwarfs Millennial Media at 34 per cent, Inmobi at 22 per cent, AdWhirl by Admob at 19 per cent and Mobclix at 15 per cent.

The remaining 15 per cent include AdMarvel, Smaato, Burstly, Mopub, Nexage, Fiksu, and Jumptap who each make up less than three per cent each of the overall market share. However, together, apps with their SDKs apps represent 26 per cent of all downloads in October among the top downloaded apps with mobile advertising.