UK's web-based self-service ad marketplace secured $600,000.
The funding comes from tech entrepreneur Gordon Shields, who will now act as a mentor and advisor to the company
It will financing the recruitment of key personnel, development for its advertising platform and international expansion.
Adfonic launched in July. Its exchange lets advertisers deliver relevant messages to specific audiences on mobile through both the mobile web and application platforms such as iPhone and Android.
Victor Malachard, CEO of Adfonic, said: "We are thrilled that Gordon has joined the team here at Adfonic and already his insight is proving invaluable.
"As we grow the team and increase the capabilities of the platform, there is no doubt we will continue to attract the most relevant advertising agencies and brands and grow our base of key publishers.”
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