New Singapore base to be led by ex Velti exec Kartik Ram.
Last September UK-based ad network Adfonic bagged $7.5m in new funds to support overseas growth.
It had already opened offices in Paris and New York and followed up with a unit in Madrid which also serves Latin America. It plans to launch operations in Germany and Italy during early 2012.
But the Asia Pac office is a big deal given the potential of markets such as China, India and Indonesia.
According to Gartner, Asia-Pacific is currently the leading market in mobile ddvertising with revenues expected to grow to $6.9 billion by 2015.
Kartik Ram will be general manager for the region. He arrives from Velti, where he established an Indian operation.
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Adfonic currently generates over 35 billion ad requests monthly for brands including Skype and Warner Bros. Its network of publishers comprises 10,000 mobile sites and
apps.
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