Opening offices in New York and San Francisco to go with existing bases in London and Berlin.
Munich-based venture capital firm Target Partners put in the seven-figure sum to that its compatriot can develop a tech that verifies and optimises mobile advertising campaigns for publishers and advertisers in real time.
The firm says it can process over 20 GB of data from Apple's app store alone, and extract more than 100 billion individual data points, which it analyses, evaluates, and prepares.
Adeven's CEO Christian Henschel was one of the founders of ad network madvertise before founding this new start-up. He said: “Customised mobile advertising solutions offer publishers and advertisers more effective and targeted campaigns, resulting in increased revenue.
"Our goal is to bring more transparency and measurability to the mobile ecosystem. To many, mobile advertising is sort of a black box. And we turn the lights on, if you will."
Advertisement
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!