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adaffix debuts in US

Tim Green
adaffix debuts in US

Caller lookup app teams up with Yellowbook for stateside launch.

adaffix adds relevant content to calls in real-time, suggesting alternatives if the user cannot reach a business on the phone. Another call is initiated simply by pushing a button.

It also automatically displays the caller name if the caller is not in the user’s contacts list. Listings firm Yellowbook is helping with the search function.
 
“We believe that adding content to calls in real-time is the most natural and evolutionary element to add to telephony, as it brings the whole experience of phone calling into a new era. We are delighted to launch in the U.S. market with the most innovative directory publisher Yellowbook”, said Claudia Poepperl, CEO of adaffix.
 
adaffix is a free application for smartphones. It runs on Android, RIM BlackBerry, Symbian S60 or Windows Mobile.

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Tags: search , adaffix , yellix