Ad Infuse has launched a unit to deliver ads for the Apple iPhone.
The new unit is already in production with several advertiser and publisher partners, with global availability later this month. Its platform will automatically recognise the iPhone, and deliver ads optimised for that device.Ad Infuse offers a choice of video, browsing, or integrated multi-format campaigns. It uses progressive downloading for video – like streaming but with a higher image quality, ensuring the best presentation of an advertiser’s creative assets. Video ads and content are able to stretch and rotate with the phone without any interruption. In addition, dynamic ad insertion allows real-time targeting, and advertisers can rotate multiple ads throughout a campaign to keep it interesting for consumers.
Brian Cowley, CEO of Ad Infuse, said: “As top publishers create content optimised for the iPhone and premium brands look to interact with consumers in exciting new ways, our new solution delivers exactly the kind of user experience and targeting capabilities the market is seeking.”
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