Mobile ad specialist completes investment round led by Softbank Capital Partners.
US-based Ad-Infuse says the new funds will be used to drive adoption of its adInMotion platform and the on-going rollout of the adInTouch campaign manager software.As part of its investment, SoftBank Capital’s Mike Perlis will join the Ad Infuse board of directors.
Ad Infuse says the inventory on its as network has grown to over 500 million monthly impressions in the last 12 months, with 27 new advertising partners and 48 content partners including Unilever, Procter & Gamble, EA Mobile, BMW, Microsoft, Dell, Universal Pictures, and Mini Cooper.
Brian Cowley, CEO of Ad Infuse, said: "This caps a banner year for Ad Infuse and launches an exciting next stage of the company’s growth. We’re very pleased to have such top tier investors, adding one of the strongest digital media focused investors to our existing board, as we build continued success."
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