Move shows industry's increasing commitment to mobile gaming.
Activision has signed a licensing agreement with Swrve for their for in-game behavioural analytics and mobile app A/B testing services.
Activision has already integrated Swrve’s technology into Skylanders Could Patrol, which became a top-selling iOS game in the Apple iTunes Store, and the company will continue to use Swrve as it takes more games to mobile.
Swrve’s real-time platform allows product teams to continually test content, messages and flows, allowing them to tune their games, and maximise engagement. It's designed specifically for non-programmers, making A/B testing more accessible.
Hugh Reynolds, founder and CEO at Swrve, said: "We are thrilled to partner with Activision to help take games to the next level of personalization and customization. Gamers are more than ever demanding personalized experiences in mobile games that are tuned to their individual preferences."