Acision targets operator with cloud-based services

Messaging giant making 'Software as a Service' products available from October.

Acision has grown to its current large scale by winning major deals to install data-centric services with operators all over the world.

Now it's evolving its business to reflect the face that its customers don't always want a bespoke platform – and they need new services up and running faster than ever, as consumers gravitate towards new content propositions.

Thus, its new 'Cloud Delivery Model' will power cloud-based messaging services, such as group messaging, black and white listing, auto reply, auto signature and message copy. 

Jorgen Nilsson, CEO of Acision, said: "By accessing services in the cloud, operators can maximise economies of scale and increase their revenue generating potential by bringing high value services to market much quicker than with traditional deployment models.

"In addition, the uncomplicated nature of accessing and delivering services in the cloud means that operators can easily trial services with earlier adopters before mass market launch, which is fundamentally more difficult on traditional delivery platforms."