Messaging specialist says operators need to embrace Average Revenue Per Megabyte if they want profitability.
Acision says the long-term profitability of mobile broadband services could be 'seriously undermined' if operators don't keep a lid on connectivity costs.In order to achieve this it says operators should embrace an Average Revenue Per MegaByte (MB) paradigm, where the main focus lies on raising the profitability per delivered MB instead of the traditional ARPU metric.
According to Acision, operators should also introduce sophisticated policy management capabilities which control application access for each individual consumer, especially during highly contested periods or locations.
Arie Baak, product marketing director at Acision, said: "By 2012 a nine-fold increase in global mobile broadband revenues is expected. Traffic levels, however, are expected to grow to well over 20 times today’s volumes. These numbers should be a wake-up call to mobile broadband providers."
To read Baak's full take on the challenges facing mobile broadband, click here.
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