Says if five games are pre-loaded on a device, at least one will be bought within a year.
Accumulate offers the Flexion service that provides flexible pricing solutions for mobile retailers.
The Flexion wrapper lets operators and device manufactures preload full versions of Java and Android games - and to then offer free trials. These items feature in-application billing, “Try & Buy” and other pricing options.
The wrapper element eliminates the need to create bespoke demo versions of preloaded content.
“Our experience shows that if four or five games are preloaded on a device, at least one will be purchased within 12 months. Not only that, but Flexion will also promote additional content, effectively turning the preloaded game into a fully functioning shop.
"It is all about on-device retailing and making it easy for the customer to find and buy content,” said Jens Lauritzson, MD of Accumulate.
Accumulate already enables preloaded content on 3UK, O2 and Sony-Ericsson.
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