Emdigo and THQ Wireless will offer a new personalisation product – the ‘3D character screen’.
Technology provider Emdigo has built software that loads these enhanced graphics products automatically each time the user flips open the clamshell or slides open the handset. The first IP to get the treatment will be THQ’s NFL Team Tailgate. The products let users download animated 3D NFL players performing taunts, big hits, and end zone celebrations. New content and animations automatically download twice a month.“As a long-established contender in the mobile content space, THQ Wireless recognised the value in providing advanced 3D content for the phone early on,” said Emdigo president Steve Gleitsmann. “They recognized that Emdigo can offer a new experience for consumers seeking to individualise one of the essential tools of their busy lives.”
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