That, and more found in YouGov's 2012 consumer tech predictions.
The online market researcher says 40 per cent of Britons own smartphones, which is set to rise to 68 per cent with the next device upgrade cycle.
Despite this large share of the mobile space, marketers are in danger of failing with their campaigns, according to the report. More than three quarters ignore mobile advertising completely and 79 per cent describe the method as irritating.
Worrying figures, which show a significant need for ad firms to up their game in order to turn around the opinion.
The report says that indoor smartphone use for interaction with TVs and heating systems will grow, in addition to service use for location-based marketing and QR codes.
Further results show that tablet popularity is on the rise too, with 24 per cent surfing the web in bed with their device.
Article continues belowAdvertisement
Russell Feldman, associate director of technology at YouGov, said: "The decline of print media sales will only accelerate during 2012. Tablets and apps will increase the digital cannibalisation of paper copies as they erode more of those previously inaccessible locations to digital devices; for example, nearly one quarter of tablet users access the internet whilst in bed."
Although tablet adoption in the UK is only at four per cent , YouGov predicts the number will grow as a result of digital magazine consumption and that newspapers and publishers will concentrate more on tablet platforms.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!