Research shows huge uptake of Celltick's LiveScreen Media platform on Telefonica.
LiveScreen Media broadcasts news and entertainment feeds plus advertising messages directly to mobile idle screens, generating revenue from content downloads, subscription services and advertising fees.
Telefonica tested the service as part of a six-month trial in Mar del Plata, Argentina, involving around 5,000 customers. Results showed 82 per cent engaged.
Marcelo Mitroga, content and mobile marketing manager from Movistar Argentina, said: "The platform provides a great opportunity for advertisers as it allows segmentation based on age, sex, area of residence and content of interest combined with the interactivity feature which is unavailable in traditional media."
Advertisement
