Big new developments for UK digital music firm.
UK digital music firm 7digital unveiled its new Android and iPhone apps at an event in London this morning.
They join the existing BlackBerry app, which according to CEO Ben Drury now has 500,000 installs.
Both apps will be able to sync a user's 7digital music wirelessly, with streaming features to come in the future.
Here's a quick demo of the iPhone app:
7digital said the app is currently with Apple for approval, and admitted that it's in "positive discussions" with Apple about getting the app through the process.
The company also unveiled a new mobile web digital music store, which it said will run on the majority of modern handsets via their browsers.
It is live today at m.7digital.com in the UK, but will roll out to 32 countries in the coming weeks.
7digital is also revamping its cloud music locker service, with a new web-client that runs in any desktop browser, and on the iPad too.
Meanwhile, the company announced a significant partnership with UK mobile operator O2. "Starting from now we're going to be O2's digital music partner in the UK across PC, mobile and connected devices," said Drury.
7digital is also powering the music store on Samsung's new Galaxy Tab tablet, and is working with Toshiba on a store for its own Folio tablet, which is due to go on sale this November.
7digital currently has a catalogue of more than 11 million MP3 tracks, and two million registered users around the world.
"We think we're moving to an era of instant on-demand access to media wherever you are," said CEO Ben Drury.
"Pretty soon you'll be able to access connected music in your car, on your phone, in your hi-fi... everywhere."
7digital is also working on an image-recognition app for Android phones that will let users take photos of album covers, billboards and even adverts on moving buses, and be served up streaming audio samples of an album, with the option to buy it.
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