The company only shipped six per cent of devices, yet still came out on top.
Yes, Samsung is shipping more phones than Apple and HTC are picking up market share across the globe, but when it comes to profit, Apple is still king.
Tavis McCourt, an analyst for Raymond James, says that although the Cupertino company only shipped about six per cent of the industry’s smartphones and tablets in Q2 2012, Apple captured about 43 per cent of the industry’s revenue.
Even more impressive, it generated 77 per cent of the industry’s operating profits. Bearing in mind that iPhones are not shifting the way they used to as people wait for the iPhone 5, and this figure it becomes apparent that the higher gross margins of the iPhone and iPad are the difference makers here.
McCourt said: “Ultimately, profits are the feedstock of innovation; and, innovation drives profits.
“Until Samsung starts generating more profits than Apple, we would not be overly concerned with who has the unit share lead. Remember, HP and Dell still sell a lot more PCs than Apple sells Macs, but does it matter?”