I'm in the mood to redeem, simply because you're near me.
JiWire's Mobile Audience Insights Report is yet another study that reveals key themes in mobile shopping behaviour.
It reveals that comparison shopping on mobile while in store has become the number one mobile behaviour consumers take across all ages and gender. 34 per cent of shoppers do it.
Meanwhile, consumers are four times more likely to search for reviews than to search for a friend’s recommendation and 21 per cent searched for coupons while in store.
Other key highlights include:
* Location-based ads – 75 per cent take action after seeing a location-specific message
* Mobile shopping – 25-34 year-olds are most likely to comparison shop in store and make a purchase
* Devices – iPad shows the highest increase in market share, growing 7.1 per cent in the US
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It discovered that 80 per cent of the on-the-go audience prefers locally relevant advertising and 75 per cent are more likely to take an action after seeing a location-specific message.
The top three actions include clicking on location-specific ads (31 per cent), searching for the nearest location (21 per cent) and/or conducting additional research (21 per cent).
iPhone users are most likely to conduct additional research (22 per cent), Android users search for the nearest location (25 per cent), and Blackberry users immediately make a purchase (21 per cent).
The news will be welcomed by the growing number of specialists in the area, such as Placecast, and by the operators that run location-based ads, like O2 Proximity Moments.
Download the report here.
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