And you should see how much data they'll be using...
By 2015, there will be 74 million mobile video users in the US alone, according to the latest report from Coda Research Consultancy.
It thinks they'll be racking up 145 terabytes of data usage a month – which may not be good news for the operators, given their high-profile struggle to deal with the data consumption of today's high-profile smartphones.
The report suggests that 24 million Americans will be watching video on laptops and netbooks over mobile broadband connections by 2015 too, sucking up an additional 311 terabytes of data a month
Meanwhile, Coda thinks that Qualcomm's Flo TV will face stiff competition from the ATSC-M/H mobile digital TV standard.
"FLO TV and its devices are prohibitively expensive, especially when compared with free ATSC M/H content," says the report's author, Dr Steve Smith.
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"Competition between mobile phone manufacturers will drive down costs of ATSC M/H devices and provide a wider variety of devices for users."
Smith also thinks that continued smartphone growth will be a key ingredient in the mobile video explosion, predicting that by 2015, 64% of all handset sales will be smartphones.
"Also, growth of video applications and larger, haptic screens on smartphones will increase take-up," he says.
More details on Coda's 'Mobile Video and TV in the US' report can be found here.
