< > Poynt hits 10m worldwide users Twitter has 'tweet' trademarked

72 per cent of of consumers use mobile internet daily

by Zen Terrelonge
Tuesday, October 11th 2011 at 3:01PM

72 per cent of of consumers use mobile internet daily

While 18 per cent no longer use fixed-line connections at all.

Industry trade body MEF has conducted a global consumer survey (GCS), which monitors consumers m-commerce, banking and financial usage habits.

The report claims mobile internet is increasingly popular with 72 per cent using it on a daily basis, leaving the fixed-line connection option completely unused by 18 per cent.

Banking appears to be popular with users as 57 per cent have used their mobile to examine account information including balance, transfers and ten per cent have also paid a bill through their device, according to the report.

Further results show 82 per cent have used their mobile to research or purchase both digital and physical items.

Just last week we reported m-commerce payments for physical items are to reach $170 billion in the next four years.

Article continues below

Rimma Perelmuter, MEF executive director, said: "This research demonstrates how mobile has increasingly become the platform of choice for internet access and reinforces how consumers are using mobile connected devices for a wide range of content and commerce activities including research, payments and financial activities.

Despite these results, the report also revealed that security fears were the biggest reason for some not adopting m-commerce. 27 per cent said if security was addressed they would be more likely to make a purchase.

For more info click here.

Tags: mef , mobile internet , survey , m-commerce , report