63 per cent of Brits delete apps after just one use

But Facebook and Twitter are part of the in crowd, ranking as the most used.

The survey from comparison site GoodMobilePhones.co.uk shows app developers will need to work harder in order to secure consumer loyalty, as 63 per cent of Brits delete smartphone apps after one use.

Almost three-quarters have used apps just once, with gaming apps accounting for 61 per cent of apps that become neglected.

Meanwhile, 56 per cent use less than ten per cent of the apps on their device, while the average smartphone owner spends three hours per week using apps.

73 per cent use social networking apps Facebook and Twitter the most, with news apps securing 69 per cent popularity, though just seven per cent regularly revisit novelty apps.

Word of mouth and cost were contributing factors for downloading a new app, influencing 48 per cent and 32 per cent respectively.

Mark Owen, MD, GoodMobilePhones.co.uk, said: "It was very surprising to see that Brits, on average, use less than 10% of the apps on their phone, particularly considering several of them have probably been purchased."

"It was also quite surprising to find out that the majority of smartphone users delete apps that they have only used once, but I guess people just don’t want their phones clogged up with apps they don’t use. It just goes to show that app creators have got to make sure they produce something that the users really want, otherwise their apps may just be deleted."

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